A creative content lab of Emmy® award-winning writers. Producers. Craftsmen. Shaping stories you can feel.

Efficiency. Innovation.

Authentic Stories.

Creative content lab

We specialize in the early stages of creative content development. Like a skilled architect guiding a builder, our writers and producers plan for efficiency. And if performance-driven productions are your thing, they’re ours, too. From big projects to specific phases, we’re here with seamless, data-backed, budget-friendly solutions.

Concept Development

We handle the initial stages of storytelling, visual concepts and idea formation. With our expertise in writing, we refine storylines and craft visual styles, shaping your ideas into authentic stories that connect on a personal level.

Logistics & Planning

We are producers. Meticulous planners. We’re dedicated to managing budgets, schedules, and resources to ensure your project stays on track and within budget.

Production Coordination

We oversee every aspect of early stage production, making sure that the creative vision is fully prepared for production. From coordinating teams to organizing resources, we make sure everything is in place for a smooth execution—because time is money, and every second counts.

Production Partners

Inside the Lab

At Ay/en, we blend creativity, strategy, and technology in a collaborative space where ideas are explored and refined. We experiment with concepts, use smart insights and craft each script to create scenes that are truly moving.

Expertise in Performance-Driven Productions

Ay/en combines technical precision and creative talent to deliver visually stunning, large-scale productions focused on performance. From live choreography to challenging settings, we partner with top performers to craft content, making each production not just a project, but an experience.

Efficient Planning

Our advanced planning process is about precision and detail. By preparing every aspect before production starts, we help clients save up to 20% on costs. Our structured workflows minimize surprises, optimize resources, and keep your project on budget and on schedule.

Data-Driven Storytelling

With Ay/en Intelligence, we use audience insights to shape your content strategy, so each piece resonates with your target audience and drives results across platforms. Our approach connects you with the right people and builds meaningful connections.

Innovative Technology and Tools

We’re always at the cutting edge. From AI-enhanced workflows to virtual production and augmented/virtual reality, we selectively use tools that add real value to your project. The result? A visually compelling production that stays true to its core and keeps you competitive.

Ay/en Films


High-quality storytelling for commercials, short films, documentaries, events, performances and longer projects with a cinematic touch. We take on complex projects that need thoughtful planning, standout visuals, and real emotional depth.

Ay/en Social


Short-form content designed specifically for social media and digital campaigns. Whether it’s video or photo, each story is crafted to make your content pop on every platform and keep up with today’s fast-scrolling, story-loving audiences.

Ay/en Intelligence


Ay/en Intelligence is the backbone of our work. This team leverages audience insights, explores cutting-edge tech, and provides consultancy that shapes strategic approaches, guiding each project from start to finish. By combining data, advanced tools, and the expertise of our talented writers and producers, Ay/en Intelligence ensures our work not only connects deeply but also operates with maximum efficiency and delivers real value to every project.

Ay/en Originals

Our creative lab is dedicated to exploring new themes, production techniques, technologies, and platform-specific storytelling. We craft fresh, original stories across media—whether it’s a digital series, documentary, animation, feature film, or podcast—and take your unique ideas from concept to pitch.

Crafted in the Ay/en Lab

Innovative Production Tech

We’re all about the new tech—AI, Unreal Engine, virtual production, and more—to make your story feel real and authentic.

Scriptwriting & Story Development

Got a story? We’ll help shape it into a script that sticks, building the foundation for something unforgettable.

Performance-Driven Productions

Experts in performance-based content. From live choreography to filming in challenging settings, we capture and choreograph dynamic performances and large-scale productions.

Storyboarding & Shot Sheet Development

Picture this! We map out each scene and create detailed shot sheets to bring your vision to life and keep production smooth.

Collaboration, Not Competition

Ay/en operates as part of your team, aligning with your goals to handle planning, content creation, and strategy.

Strategic Planning & Intelligence

Who’s your audience? We dig into the data to make sure your content connects with the right crowd.

Your Partner before filming ever starts

At Ay/en, our creative lab merges storytelling, strategic insights, and cutting-edge innovation to deliver results that resonate. We bring a disciplined approach to every phase—from concept development to execution—making sure each production stays impactful, connects authentically, and meets the budget.

Collaborative Creative Development

We specialize in early creative planning and strategic development, empowering you to shape your project from the foundation up.

Smart Use of Technology

Our team uses innovative technology to enhance storytelling, for a balance that keeps your content authentic and impactful.

Insightful Intelligence for Impact

Our team’s expertise in strategy and consultancy ensures your content reaches the right people, feels relevant, and adapts naturally to what’s happening in the world.

Efficient, Budget-Conscious Solutions

Our thorough production planning reduces surprises and maximizes resources.

Crafted with care, powered by innovation—Stories you can feel

A creative content lab powered by technology and data, led by Emmy®-winning writers and producers
A creative content lab powered by tech and data, led by Emmy®-winning writers and producers—ready to craft stories for clients around the world.

CONTACT

Ay/en
(312) 248-3409
info@ayenlab.com

Based in Chicago, collaborating globally.

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